A ‘smooth-ie’ deal for Asda and Gilfresh

9T2A0460aArmagh-based vegetable supplier, Gilfresh has celebrated a healthy kick start to 2016 after winning a contract to supply its innovative juicing packs to Asda stores across Northern Ireland.

The new ‘Pure Press Juicing Packs’ are the first of their kind in Northern Ireland, with estimated sales of 30,000 products in the first year.

The contract builds on Asda’s existing relationship with Gilfresh, which already supplies 27 different lines to Asda.  Asda is the first retailer to stock the new range which was specifically designed to meet demand for the growing, global trend of extracting and blending raw vegetables and fruit.  There are four lines – ‘Rootie Fruitie’, ‘Up Beet’, ‘Clean Green’ and ‘The Classic’; the packs contain a mix of fruit and vegetables which can be used in a juicer or blender.

William Gilpin from Gilfresh explains: “Juicing and blending has taken a huge surge in recent months with consumers looking for more convenient ways to stay healthy.  We are the first company in Northern Ireland to launch a combination pack specifically tailored for juicing.”

He continues: “Each pack has been carefully selected to give consumers the perfect mix for a smoothie or healthy juice.  The process is simple: Rinse, Juice Drink.”

Jill Jones, Regional Buying Assistant NI commented: “We are thrilled to be building on our relationship with Gilfresh.  We work in tandem with our suppliers to ensure that we are continually responding to food trends and providing our customers with high quality products.  It’s fantastic to see innovation at this level from Gilfresh and we have no doubt that this will translate into sales.”

The new Gilfresh ‘Pure Press Juicing Packs’ are available in store now.

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