GILFRESH PRODUCE Secure “FRESH” New Vegetable Listings with ICELAND

Gilfresh Produce, the leading vegetable growers and producers based in Co. Armagh, are delighted to have secured listings for over 20 new lines in Iceland Foods Northern Ireland stores.  

The exciting new launch will offer Iceland Foods Northern Ireland customers access to the highest quality, freshest vegetables which are all grown locally in the farming season.

Gilfresh Produce is a long-established family business, which was first established in 1965 by Thomas Gilpin, who started off growing vegetables in a 4-acre field at the Gilpin’s family home. The business has grown from strength to strength ever since then and has firmly established itself as one of the leading vegetable growers and suppliers on the island of Ireland.

The lines, which Gilfresh Produce will supply to thirty-seven Iceland Foods Northern Ireland stores, include a range of whole head vegetables, such as carrots, spring onions, broccoli, cauliflower, cabbage, mushrooms, leeks and strawberries. Gilfresh will also supply a number of lines from the Gilfresh Produce Prepared Vegetable range including Oriental Stir-Fry, Broccoli Florets, Shredded Cabbage, Cut Soup Veg, Broccoli, Cauliflower and Carrot Mix and Carrot Batons.

Iceland Foods Northern Ireland is proud to support local suppliers and farmers, with over 400 locally produced lines offered in-store and online. Sarah McDonald, Head of Buying for Iceland Foods Northern Ireland, commented: “We are thrilled to have Gilfresh Produce as our newest business partner. They are a long established, successful company who have been present in Northern Ireland coming up to 60 years. They are trusted experts in their field and continue to thrive through ongoing innovation and development. We are excited for this collaboration which will elevate the produce category in our stores with fresh, first-class quality vegetables delighting our customers! We are positive this is the beginning of a long and successful partnership, which will bring our total local supplier base to over 35.”

Both Iceland Foods Northern Ireland and Gilfresh Produce are hugely passionate about caring for the environment and reducing their carbon footprint. Gilfresh Produce have implemented a number of initiatives in recent years to reduce their impact on the environment, including the installation of an anaerobic digester plant and a wind turbine on site to power their factory using renewable energy. It doesn’t get much greener than that!

Caroline Dalzell, Head of Sales, Marketing & NPD for Gilfresh Produce commented, “We are delighted to have secured these new listings with Iceland and are really looking forward to supplying their stores with a wide range of lines from our range of locally produced vegetables. We are thrilled to be working with the  team at Iceland and will take great pride in ensuring that we supply the freshest, quality products for their customers to enjoy.”

The new range will be available in all Iceland Foods Northern Ireland stores from Tuesday, 12th March 2024.

Caroline Dalzell, Head of Sales, Marketing & NPD at Gilfresh Produce and Sarah McDonald, Head of Buying at Iceland Foods Northern Ireland pictured launching the Gilfresh Produce range in stores.